Three Brothers Bakery In the News

Our delicious treats have received coverage from right here in Houston to all around the nation!


  • Dining for Dad: Father’s Day Restaurant Roundup

    This full-service bakery has plenty of ready-made and custom order sweet treats for Dad. Order online or walk in to one of their three stores for a selection of cakes, cookies, cupcakes and more. Call ahead to custom order if you want something extra special, like a cake in the shape of your dad’s favorite car.

  • Fun and unusual foods in Houston to try at least once

    These strange and unique food options may be off the charts, but a food connoisseur may just be up for the challenge of trying some of these delicacies.

  • When advertising becomes welfare

    A campaign in Houston supports Jewish entrepreneurs - who then donate part of their earnings

  • The Queen of Disasters

    Three Brothers Bakery has survived several disasters, but the Covid-19 pandemic is by far the costliest.

  • Small Business Perspective: Business Continuity During Crisis

    One Houston business has withstood many natural disasters, becoming truly illustrative of a resilient business. Three Brothers Bakery opened their first Houston store in May of 1949, but the family has been in the baking business since 1825. Today, the bakery operates three locations across the city.

  • Changing the Recipe

    How one bakery shook up its ingredients to serve new customers during these unusual times.

  • This Week in Houston Food Events: Kata Robata Returns and Musaafer Debuts

    Houston’s “Mensch Out” Campaign seeks to drive sales and awareness to participating Jewish-owned and Jewish-run restaurants, retailers and businesses, while raising dollars for those in need via the Jewish Federation of Greater Houston and the Houston Jewish Community Foundation’s COVID-19 Emergency Appeal.

  • This Week in Houston Food Events: Have a Nosh and “Mensch Out”

    Many of the participating businesses are donating up to 15 percent of proceeds from sales on Mondays throughout May, with the lineup including New York Deli & Coffee Shop and The Bagel Shop Bakery, Dessert Gallery Bakery & Café, Kenny & Ziggy's, Roadster Grill at Eighteen36, Cuteheads, Mostly Chocolate & Catering and Three Brothers Bakery.

  • Innovating Through Crisis: Strategies for Small Businesses to Survive and Thrive

    The COVID-19 Global Health Crisis presents an existential challenge to many small businesses. This panel will begin with a discussion of these key challenges and approaches that prior winners on the Inner City 100 award are taking to address them. We will then discuss how these business owners are pursuing opportunities that enable them to — not just survive — but accelerate through the crisis and position their firms for long-term growth.

  • Jewish-owned restaurants and retailers launch Mensch Out

    Houston Jewish-owned restaurants and retailers have banded together to form the fundraising campaign “Mensch Out” to benefit families and seniors during the coronavirus pandemic.

  • Virtual yoga, streaming dance parties, and other things to do in Houston this weekend

    Three Brothers Bakery marks its 71st anniversary Friday, May 8 with a 71-cent cookie sale at its Braeswood location.

  • These are the 5 best food and drink events in Houston this weekend

    The Houston institution will celebrate its anniversary by selling some of its classic cookies for just 71 cents. The offer is only available at the bakery’s Meyerland location, 4036 S. Braeswood Blvd. Diners are also encouraged to donate $7.10 to a select group of local non-profits. Excludes “dip-decs,” hamentaschen, and gingerbread men.

  • Houston bakery celebrates 71st anniversary with special cookie price and fund

    The celebration will be much different this year at Houston’s Three Brothers Bakery, but it will still be a celebration nonetheless. In spite of the coronavirus pandemic that has greatly affected its business, the bakery is recognizing its 71st anniversary.

  • Three Brothers - 71

    Three Brothers Bakery is offering 71 cent cookies to mark its 71st anniversary on May 8 at its Braeswood location.

  • Three Brothers Bakery celebrates 71 years with cookies for 71 cents on May 8

    The Three Brothers Bakery is treating its customers with 71-cent cookies in celebration of the company’s 71st anniversary.

  • 71-cent cookies for 71 years at Three Brothers Bakery

    Popular Braeswood bakery weathers another challenge in its long, colorful history

  • This Week in Houston Food Events: How To Celebrate Cinco de Mayo and Mother's Day

    Houston’s “Mensch Out” Campaign seeks to drive sales and awareness to participating Jewish-owned and Jewish-run restaurants, retailers and businesses, while raising dollars for those in need via the Jewish Federation of Greater Houston and the Houston Jewish Community Foundation’s COVID-19 Emergency Appeal.

  • Wining and Dining Mom This Mother’s Day

    This local bakery has specially-decorated cakes, petit fours and cookies to treat Mom this year. Place your orders online by Friday, May 8 for pick-up on Sunday. If Mom wants something sweet last minute, you can walk-in on Mother's Day as treats are always available! Note that Friday, May 8 is the company's 71st anniversary and they are offering cookies for $.71 at the Braeswood location.

  • Pandemic Broadens World Of ABC’s Localish

    “There is no shortage of these inspiring, uplifting stories that are coming out of each and every one of our markets,” Mitchell says. Sometimes they involve circling back to pre-pandemic Localish subjects, such as the Houston bakery that had been struggling since COVID-19. After Localish revisited, orders shot up and led to a knock-on effect of supporting businesses with which the bakery worked — including website designers, graphic artists and supply vendors, all of whom got a lift through the surge in business the bakery saw through the coverage.

  • Shop local this Mother’s Day: Here’s how to give back, wow your mama this year

    Mother’s Day is coming up on Sunday, May 10. Have you picked out a special gift for your mother yet? If not, try out some of these local options.

  • Preparing your business for flooding

    Natural disasters can cause plenty of headaches for small business owners. That’s why it’s important to have a good plan in place in case of natural disasters, including floods. While flooding cannot be prevented, you can take precautions to protect your business from some of the harmful effects.


  • Three Brothers Bakery continues recovery; open for Christmas

    In just two days in mid-December, co-owners Janice and Bobby Jucker and their team hit their all-time high: shipping out, delivering and selling thousands of pies.

  • Houston Life Hosts challenged in Christmas craft-off

    The Architecture Center of Houston hosts an amazing Gingerbread Build-off competition each year and this year there’s a twist in honor of the 50th anniversary of the Apollo 11 moon landing-- a special competition category called Gingerbread in Space. Our Houston Life hosts were challenged to create their own out-of-this-world gingerbread creation and they had just a bit of help from Bobby Jucker, owner of Three Brothers Bakery.

  • Swoon Memorial, November 2019 - The Filling Station

    We see the news every year of the lines out the door and down the street for eager pie eaters to pick up theirs for Thanksgiving. However, we found some "under the radar" places that you will be thanking us for!

  • The Cooking Channel - Thanksgiving Grubdown

    Carla Hall discovers some Thanksgiving traditions with a twist and a cornucopia of outrageous Turkey Day treats. Gobble until you wobble on pumpkin pancakes piled high with a slice of cheesecake, a complete dinner reimagined as a giant sandwich and a 23-pound cake made with layers of holiday pies.

  • The Houston Doberge Project

    This is a cake with history. Why not go to a comparably storied bakery? The Three Brothers saga began in 1825 with the opening of Morris Jucker’s bakery in Chrzanow, Poland. The family continued to run the business there until they were rounded up and sent to a concentration camp in 1941. Brothers Sigmund, Sol, and Max Jucker all survived to open their first Houston bakery in 1949.

  • Celebrate Pride Month With These Rainbow Cakes

    For some of these festive desserts, a portion of proceeds go toward nonprofits and progressive causes.

  • The sweet side of 2019 Houston Pride

    This week when rainbow flags fly high during the 2019 Houston Pride Festival, capping a month's worth of Pride festivities for the LGBT community, the colors will also adorn some of Houston's tastiest treats.

  • The Cost Of Keeping Kosher For Houston Businesses

    Houston Matters learns more about the challenges and cost-benefit dilemmas businesses face when deciding whether to pursue or maintain Kosher certification.



Summer 2018
  • Online Store

    With wedding season in full swing and the summer months upon us, bakeries from coast to coast gear up to deliver best-in-class products to their customers at one of the busiest times of year.

  • Mash up desserts - Pumpecapple

    With wedding season in full swing and the summer months upon us, bakeries from coast to coast gear up to deliver best-in-class products to their customers at one of the busiest times of year.



  • How food cultivates heritage

    Today, we can see this tradition carry on through multigenerational businesses such as Lucy Ethiopian Restaurant, Huynh’s Vietnamese, Ojarasca Bakery and Three Brothers Bakery.

  • Gifts for the Texan who has everything

    It’s no secret that Texans love to support our own. This holiday season, Texas-made gift offerings are more stylish (and Southern) than ever.

  • 8 Gifts for Your Friend Who Can’t Stop Talking about The Marvelous Mrs. Maisel

    These New York staples don’t need to come from Zabar’s to have your friend looking like a bonafide Upper West Sider.

  • This Week in Houston Food Events: Holiday Provisions and a Star Wars Pregame

    Three Brothers Bakery, 12393 Kingsride, 4036 South Braeswood, 4606 Washington, has all the sweets for the holidays, including Gingerbread Cake Balls and special-edition Christmas and Hanukkah-themed King Cakes, as well as classic pies like deep dish pecan, chocolate fudge pecan pie, chocolate mousse, apple, Pumpkin and Cherry, among others.

  • Three Brothers Bakery gets festive with holiday king cakes

    Houston’s Three Brothers Bakery is well-known for its special-edition king cakes, and this time of year is no different. The bakery has added Christmas and Hanukkah King Cakes to its menu for the holidays.

  • A Towering Achievement

    Looking for something different to serve your guests this holiday season? Then look no further than the colossal Pumpecapple Piecake from Three Brothers Bakery – a three-layer “piecake” featuring a pumpkin pie baked in a pumpkin spice cake, a pecan pie baked in chocolate cake and an apple pie baked into a spice cake.

  • Openings and Closings: Bernie’s Burger Bus Rolls Into the Heights

    While summer still has us in her sweaty grip, there are businesses looking to help us beat the heat. Three Brothers Bakery has a new beverage line-up with frappes, including the Thunderdome— cold-brewed coffee, a double shot of espresso, and vanilla syrup blended with milk— along with lemonade sodas and house-made teas to quench your near-constant thirst.

  • Wonder Woman bowling party empowers girls

    The girls slipped on their Wonder Woman capes then gobbled pizza and decadent desserts from Three Brothers Bakery.

  • Celebrate Pecan Pie Day with a slice that will drive you nuts!

    In celebration of the national holiday, the bakery is launching a caffeinated version of pecan pie, the Pecan Pie Latte. It features the same flavor profile as the bakery’s legendary pecan pie. On National Pecan Pie Day, July 12, you can enjoy 10% off a whole pecan pie, if you purchase the latte.

  • This Week in Houston Food Events

    Three Brothers Bakery is introducing a pecan pie latte to its in-house coffee program at all three locations, 4036 South Braeswood, 12393 Kingsride and 4606 Washington. Also known as The Memory Maker and featuring the same flavor profile as the bakery’s award-winning pecan pie, the latte will launch this week.

  • If I Knew Then: Robert Jucker

    Do your due diligence. Really read your contracts. Know everything about what you’re getting.

  • Touring the Tastes of America by Mail

    You can get psyched for the big game and Mardi Gras at the same by picking up a festive football shaped king cake from Three Brothers Bakery. Make sure you consume the entire thing by halftime, so you can make the tiny, plastic baby dance along to Lady Gaga.

  • Touring the Tastes of America by Mail

    Serving both traditional treats and new twists, this bakery in Houston also has the best gingerbread men I’ve had in a long time.

  • 11 Can’t-Miss American Pie Shops

    For those days when one pie is not nearly enough, try Three Brothers’ legendary Pumpecapple Piecake, also known as the turducken of pies: a 24-pound, three-tiered cake consisting of pumpkin pie inside a pumpkin spice cake, pecan pie in chocolate cake, and apple pie in apple spice cake, smothered in cream cheese frosting.

  • Upcoming Houston Food Events: King Cake & Cook-Offs

    With Mardi Gras season officially kicked off, Three Brothers Bakery will be offering its classic king cake in a variety of flavors along with its popular decorative Mardi Gras cupcakes and petits fours.

  • Three Brothers Bakery celebrates Mardi Gras and football’s postseason with football-shaped king cake

    Three Brothers Bakery is looking to make its mark on king cake season with its latest offering. In addition to the return of its King Cake Cheesecake, the popular Houston bakery has also introduced a special football-shaped edition of its famous King Cake.

  • Coffee Perfection at Three Brothers Bakery

    Three Brothers Bakery is my new jam. They have taken the art of coffee-making to new bounds and I’m happy to have access to what has resulted from their hard work and dedication to one of my favorite things.


  • What Happens to Bakers When Hanukkah Starts on Christmas Eve?

    Three Brothers Bakery co-owner Bobby Jucker confirms, “I’ve been here almost 35 years and it’s never fallen on the same time.” So, is he prepared for the onslaught? “I’ll tell you the day after, I don’t know yet,” he says, already sounding beleaguered.

  • The 10 Oldest Restaurants in Houston

    Over time, and after a few relocations, the bakery developed a loyal following of Houstonians and visitors alike. Savory selections like their signature rye bread, challah, biales, bagels, gingerbread, danishes, cheese pockets, onion boards, and Kaiser rolls are all baked using the original Eastern European recipe.

  • Sweet Spots Around Town

    Carrie Colbert, creator of Wear+Where+Well, has the scoop on the sweet spots you should drop into around town.

  • Bugs, organs, giant cakes and more unique foods to try in Houston

    Unlike some of the other unusual eats in this guide, there may be nothing to fear about this Three Brothers Bakery dessert other than its enormous size.

  • Coffee Talk: Something’s Brewing at Three Brothers

    Local favorite Three Brothers Bakery announces an exciting new addition to its menu – fresh, in-house roasted Kosher coffee beans and espresso drinks at all three Houston area locations.

  • Houston Sweet week launches Nov. 6-13

    The result is a week-long program where each participating business will donate 15 percent of sales of a specific Sweet Week item sold. The event hopes to raise $5,000 this year; and if successful, grow the program in coming years.

  • 20 Halloween treats for adults

    In Houston, Three Brothers Bakery creates the Pumpecapple Piecake with a pumpkin pie baked in a pumpkin spice cake, a pecan pie baked in chocolate cake, and an apple pie baked into a spice cake, all topped with cream cheese icing, pecan pieces and a caramel drizzle.

  • Where to Experience 6 Quintessential Fall Activities

    On May 2, the “Deals and Steals on Wheels” segment of “Good Morning America” stopped in Houston, highlighting four local businesses and offering exclusive deals on handmade products. including Houston retailer Three Brothers Bakery and its award-winning pecan pie.

  • Cakes, Cookies & Pastry In Houston: Where To Find The City’s Best

    Brothers Sigmund, Sol, and Max immigrated to the United States from Poland after surviving World War II in a concentration camp and settled in Houston in the 1940s, continuing the family’s baking tradition in their new home. Generations later, Houstonians still flock to three area locations for award winning cakes, cookies, pies, pastries, and breads.

  • Three Brothers Bakery’s breast cancer awareness treats

    In Houston, Texas, Three Brothers Bakery is looking to make an impact in the fight against breast cancer.

  • Sweet twist on bitter battle for president

    It’s been one heck of an election year between two candidates with historically high unfavorables. So at this popular Houston bakery, they’re trying to sweeten up the bitter battle for the White House.

  • 100 places for pumpkin this month

    In Houston, Three Brothers Bakery creates the Pumpecapple Piecake with a pumpkin pie baked in a pumpkin spice cake, a pecan pie baked in chocolate cake, and an apple pie baked into a spice cake, all topped with cream cheese icing, pecan pieces and a caramel drizzle.

  • 6 ways to Enjoy Pumpkin Without Getting Anywhere near a Latte

    Enthusiastic eaters, loosen your belts. Here comes the Pumpecapple Piecake. Dubbed the “Turducken of desserts”, this insane tower of deliciousness contains three layers: pumpkin pie wrapped in pumpkin spice cake, a pecan pie tucked into chocolate cake, and an apple pie embedded in an apple spice cake.

  • The 1 Epic Dessert You’ll Want to Buy for Thanksgiving This Year

    If you don’t live near one of the Three Brothers Bakery locations, you can get the Pumpecapple Piecake shipped frozen, and all you have to do is defrost it. Would you forgo the baking and serve this at your Thanksgiving dinner?

  • You need to see this epic 10kg pie-stuffed cake

    But a three-layer cake stuffed with not one, but three different kinds of pies? Well, that just sounds like next-level, mind-blowing mouthgasm material to us. Meet the Pumpecapple Piecake, the outrageous brainchild of the Three Brothers Bakery in Houston Texas.

  • You’ve NeverSeen Anything Like This 24-Pound Pie-Stuffed Cake

    If you’re not already familiar with the Pumpecapple Piecake, allow me to introduce you. It’s a 24-pound dessert that has three layers of cake that are each stuffed with pie. In other words, it’s everything good about Fall desserts wrapped into one, and it’s like a Thanksgiving pie on crack.

  • 10 Best Dishes to Cure Hanger in Houston

    Choices range from classics like chocolate chip, oatmeal raisin and decorated sugar to pinwheels, Mexican wedding cookies and multiple kinds of hamantash.

  • Here’s the 1 Dessert Spot You Should Try in Every Single State

    The state dessert of Texas is one that can be found in many iterations across the state — from grocery stores to gourmet bakeries and, if you’re lucky, your family kitchen. But to find “the best” takes work. At Three Brothers Bakery in Houston, their award-winning pecan pie can be purchased right alongside signature cakes, cookies, gingerbread, and more.

  • This Massive Pie Cake is the ‘Turducken’ of Desserts

    Thanksgiving is still months away, but that doesn’t mean we can’t draw inspiration from the Frankenstein dish known as the Turducken. A bakery in Texas has created the dessert equivalent: the Pumpecapple Piecake.

  • 20 Best Bakeries in America 2016 (Slideshow)

    Three Brothers Bakery opened in Houston in 1949 by the three Jucker brothers, who were all Holocaust survivors. Today, the bakery is run by a fifth-generation Jucker who sells delicious treats like their signature gingerbread cookies and modern customized cakes that can suit every occasion.

  • Houston Sweet Eats for a Sweet Tooth

    A family bakery for your family. Three Brothers has beautiful (and delicious) pastries, cookies, and cakes. If you’re looking for a cake that’s almost too beautiful to eat, definitely get yours custom made from Three Brothers.

  • This vintage hot air balloon party will take you up up and away

    The vintage hot air balloon party I planned for Shyla’s 1st birthday was modern, whimsical and dreamy.

  • A Guide to Surviving Passover in Houston

    One might visit local favorite, Three Brothers Bakery, on his or her way to Seder to pick up some delicious treats.

  • March Madness Goodies at 3 Brothers Bakery

    For a limited time, 3 Brothers Bakery is offering cookies and cupcakes decorated with various b-ball motifs. This hometown gem run by 5 generations of bakers has consistently wowed with the high quality of their sweet and savory baked goods.