March of Remembrance

May 17, 2022

On May 1st our family participated in the 10th March of Remembrance in conjunction with Yom HaShoah – Holocaust Remembrance Day.  The organization was created by descendants of Nazi, who are using the lessons of the Holocaust and terrible atrocities committed by their ancestors to make sure something as terrible will never happen again.  We must learn from our history to make peace in this world. Bobby’s mother, Edith Jucker, told her […]

Mazel Tov to 73 Years!!

May 7, 2022

Celebrating A Bakery Empire! Our story began in Europe (Chrzanow, Poland) around 1825 with the first bakery opening. Sadly, the family was sent to concentration camps in 1941 where they had to practice extreme courage and bravery until their freedom from the SS officers on May 8, 1945. The three brothers (Sigmund, Sol, and Max Jucker) along with their sister immigrated to Houston, Texas where they opened a bakery on […]

Dearest Mother… Unlike Any Other!

May 1, 2022

Dearest Mother… Unlike Any Other! Have you ever wondered how Mother’s Day actually came about? Julia Howe was the author of “The Battle Hymn of the Republic” and first suggested Mother’s Day in 1870. It was an anti-war observance. Later on, American activist Ann Jarvis encouraged Woodrow Wilson to make the 2nd Sunday of May a permanent day to honor mothers. Jarvis held the first Mother’s Day in 1908 when she […]

Honey Bee, Come Find Me

April 23, 2022

Honey Bee, Come Find Me April is National Lawn and Garden Month and the perfect time to beautify your lawn and garden space! Everyone is clearing out the weeds and debris from winter’s past, making room for vegetables, spices, and flowers! Flowers, such as zinnias and begonias, make excellent additions to a colorful garden during the Houston summer months. Vines are also very popular!  Fun Fact: Did you know that […]

Rodeo Mode: ON

March 7, 2022

A motivated individual can accomplish a lot over lunch, yet it wouldn’t surpass what seven gentlemen accomplished at the Texas State Hotel over an afternoon lunch. It was historical! The conversation that took place centered on the protection of the cattle industry along the Texas Gulf Coast. Alas! The idea of a Houston Livestock Show and Rodeo was born! Did you know? There’s approximately 600 sanctioned rodeos annually with over […]

Behold the Humble, Pi!

February 26, 2022

What comes to mind when you hear the reference “pi/pie”?  Could it be the mathematical constant known as 3.14159265358979…? How about the delectable circular perfection that comes in a multitude of flavors? The day known as National Pi Day (03/14) was officially recognized by the House of Representatives in 2009. The world has celebrated this special day by consuming various pies, throwing pies, and discussing the significance of pi. Larry Shaw, from […]

What a Difference a Year Can Make

May 8, 2020

Today is May 8th, 2020 – the 71st anniversary of Three Brothers Bakery. It is also 75 years since the three brothers, Sigmund, Sol and Max, and older sister Janie, were liberated from Nazi concentration camps. You can read our whole history here. We are rooted in the legacy of survival and now more than ever all small businesses are being tested. What a difference a year can make. Last […]


Yom HaShoah

April 19, 2017

This week, we commemorate Yom HaShoah, Holocaust Remembrance Day. As many of you know, the centuries-old history of Three Brothers Bakery runs through the Holocaust, where Sigmund, Max and Sol – along with their sister Janie – were among the lucky ones to survive the atrocities of the concentration camps, while Bobby’s mother survived as a child in a Russian Gulag in Siberia. We’ve told their history several times on […]


Yom HaShoah

April 17, 2023

  Update 2023 – Note from Janice:  This blog post was previously published and has been updated for 2023. A movement has begun to #StandUpToJewishHate as the rise of Anti-Semetic incidents have increased exponentially.  We hope you will join us in this endeavor.   This week, we commemorate Yom HaShoah, Holocaust Remembrance Day. As many of you know, the centuries-old history of Three Brothers Bakery runs through the Holocaust, where […]

Challah: A Practical Introduction

October 17, 2022

While we have a wide variety of baked goods here at Three Brothers, we tend to focus on providing Jewish treats to our community.  One such treat which gets a lot of questions and interest is our challah (can be pronounced like “holla”).  If you’re at all curious about this Jewish staple, this blog post is for you. What is Challah? Challah is a slightly sweet, eggy bread with a consistency and […]

Happy National Bakery Day!!!

September 26, 2022

Happy National Bakery Day Houston!  Okay, so maybe it’s not the biggest holiday of the year.   But while we do have this time, you bet Three Brothers can make the most of it.  In just a few days, we will be selling our deluxe cookies for just $1 each!  We love participating in Bakery Day because we love celebrating the independent retailers and small businesses which keep our local economy and community going.  From job […]

Happy Jewish New Year!

September 18, 2022

Rosh Hashanah: A Crash Course Rosh Hashanah is only a week away, and we’re here with your crash course to understanding this major Jewish holiday!  At its most basic, Rosh Hashanah can be understood as the Jewish New Year, the temporal reset button for the Jewish calendar.  From a modern perspective, it seems strange that the new year would be celebrated in the fall, but we have two answers for you.  First, the […]

Take a break, Have a bite! 

September 1, 2022

The holiday of Labor Day has its roots in large-scale labor union movements during the late 1800s, when trade unions pushed for a federal holiday to be established to celebrate the various blue collar laboring classes. One of the first Labor Day celebrations was held as a parade in New York City, a tradition which spread throughout the nation.  Soon, it became common for large picnics to be held after the […]

Cap And Gown. It’s Going Down!

May 14, 2022

Graduation dates back to 12th century Europe when Latin was the language of academics. The words ‘degree’ and ‘graduate’ stem from the Latin word gradus which means “step”. The long gown worn during the commencement ceremony is called an academic regalia. These gowns are a 700-year-old tradition that scholars originally wore to keep warm due to buildings not being heated in Europe. The tossing of the cap tradition was originated at […]