Could Hamantaschen be going mainstream? According to Bobby Jucker, 5th generation baker and co-owner of Three Brothers Bakery, “Based on our daily sales, I believe the Hamantaschen will take on a life similar to the bagel or ruggelach. In 2011 we sold approximately 35,000.” Hamantaschen, a triangle shaped cookie filled with usually poppy, prune or apricot, and sold in most places only during the Jewish holiday of Purim are found daily at Three Brothers Bakery in none other than Houston, Texas.